Research Reports

This paper explores the peculiarities of the Canadian context for branded entertainment in order to provide independent producers guidance on how to best navigate these waters.

Summary of the main conclusions and recommendations drawn by the participants of the France-Canada Summit.

This report focuses on key transformational trends and market developments that are shaping, and will continue to shape, the content production and distribution industry over the coming years.

This report provides an extensive view of Canada`s IDM industry.

Current trends in branded entertainment and an introduction to the terminology and practices of the industry today.

The report summarizes the consultation process and includes the main topics discussed at the Animation Summit.

This mid-year report presents six talked-about phenomena or recent market developments that may accelerate or potentially shift the macro trends presented in the first report.

This report draws a portrait of the macro trends that are shaping today’s screen-based industries and analyses their potential impact on the Canadian TV and digital media industry. 

This report focuses on the development and deployment of second screen and social TV strategies and tactics.

A look at how the first cohort of IdeaBOOST accelerator participants made use of audience engagement methods as they progressed through the program, which methods they used and with what results.

Economic overview and a comprehensive review of the issues and major environmental factors affecting the Canadian documentary industry.

The state of Aboriginal television, interactive and feature film production in Canada and measured production activity over the five-year period 2007-2008 to 2011-2012.

The white paper aims to explore the rising habit of using a connected second screen while watching TV.

A study focusing on the TV-viewing habits of families with at least one child between the ages of nine and 12.

A look at new TV consumer practices along with the new avenues such changes open to in terms of creating convergent content.