It’s safe to say that today’s audiovisual creators, filmmakers and producers have mastered the writing, image and sound components of their craft. Now they’re starting to harness the incredible potential of data as well. So where does code fit in with all of this? Has it become the new must-have skill for anyone wanting to become a digital storyteller?...
ARTE France and its associated producers continue to explore web documentary, participatory fiction, online magazine and many other transmedia creative formats. Among these, Type:Rider is an outstanding example – both in its subject matter and its auteurist vision of video game design.
Type:Rider is a multiplatform game whose name evokes its basic plan, a mix of mechanical writing (“type” of the typewriter) with...
A look at three government-matched crowdfunding programs.
Sweden
Name of initiative: Crowdculture
Type of initiative: Crowdfunding platform for cultural projects (television programs, videogames, digital/interactive productions)
Developed by: Fabel Kommunikation
Funding partners: The Foundation of Innovative Culture (part of the funding portfolio of the City of Stockholm) and Vinnova (Sweden’s innovation agency)
Country: Sweden
Launched: 2011, still in operation
Source of funds: Several Swedish regional funds (9 out of a total...
Crowdfunding platforms vary widely in the way that they are structured. Here's an overview of these different platforms and the fee structures they use for their services.
Last update: April 2018
Some crowdfunding platforms only offer one crowdfunding model (e.g. the Donation Model) while others may offer a choice of options among different models or offer a hybrid model that combines...
Ready to launch a crowdfunding campaign? Here are 10 tips to help you succeed.
1. Make sure your project is a good fit.
A project needs to be compelling to garner the amount of support and attention required for a successful campaign. The most successful projects are ones that manage to capture an audience’s emotions and get people excited—whether it’s because...
Exactly how many screens are there in our new multi-screen environment? And which of these screens do advertisers and broadcasters need to focus on first? What changes do they need to make to their offerings to ensure success, and how do they go about measuring their impact and performance?
In a recent speech before a group of broadcasting executives in Toronto, Fred...
With more than 2 million mobile apps already on the market, “new” has lost a lot of its lustre. So how do you stand out when you’re just one among so many? Basically you have to gain the confidence of users and make sure they understand why your app is worthwhile. Here’s how:
1. Accept that instant success is unlikely
Thousands of apps...
More games and apps than ever are entering the mobile market: One million+ just for Apple’s iOS and Google Play isn’t far behind with over 700,000. Great content is still central to a game’s success, but now being “discovered” is also a major challenge. Visibility counts, so developers who want to monetize their IP are looking at new ways to attract users –...
Last summer the people behind the hit French TV series Plus belle la vie (PBLV) didn’t waste any time diving into transmedia storytelling by developing an ambitious alternate-reality game (ARG) intended primarily for the show’s diehard fans.
Plus belle la vie is the only daily drama series on French television to have known consistent success since it was first broadcast in 2004. The...
In 1926, radio manufacturer Radio Corporation of America (RCA) created the very first American radio network – the National Broadcasting Corporation (NBC) – because they figured people would buy more radios if they had interesting things to listen to. Thirteen years later, in 1939, RCA president David Sarnoff introduced the first television broadcast on the NBC network, describing the event as...
The analysis initiated in this post continues on Netflix and the Halo Effect: Retention and conversion, the numbers that count, published on May 20, 2013.
The widely anticipated Netflix original series “House of Cards” was finally released online February 1, 2013. The show, directed by David Fincher and starring Kevin Spacey and Robin Wright, will definitely entice viewers to indulge in...
Current generation game consoles – Sony’s PlayStation 3, Microsoft’s Xbox 360 and Nintendo Wii – have a lot more going for them than gaming. Their technology gives content creators new ways to reach untapped, as well as existing, audiences. The choices range from over-the-top services and second-screen possibilities to gesture and voice recognition.
Over-the-Top (OTT) Challenges Traditional Delivery
Today’s game platforms...
In 2011, Canadian spending on online advertising reached $2.593 billiion, a 16% increase over 2010, according to IAB Canada. At the same time, ad spending on all forms of television, including public and private traditional, pay TV and specialty channels, totalled $ 3,578 billion – a much more modest increase of 4.5% (source: Statistics Canada). The gap in spending between the...
The most recent market data and studies confirm that freemium (derived from free and premium) applications are doing well for iOS and Android retailers. Already in 2011 they accounted for 50% of revenues from the 200 most downloaded iOS apps and close to 65% of revenues from popular Android apps. Now a recent study by the analysis firm App Annie indicates that market growth for these...
Study summary of “Are the Kids All Right? Canadian families and television in the digital age”, conducted by the Université de Montréal Centre for Youth and Media Studies (CYMS)
Despite an overabundance of available audiovisual content – and the proliferation of techno gadgets that give us access to it – television is still an important fixture in the lives of...
